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Talent identification, management & development
Welcome to Atieh Borna Negar, a Tehran based private sector company focusing on the identification, assessment, and management of talents (in the areas of Process, Assessment and Development) in organizations.

Atieh Borna Negar (ABN) was established in 2007 and is a member of the Atieh Group of companies (
Empowering Organisations through Identification and Flourishing of Iranian Talents
Please Contact us if you have any questions or would like to receive more information about us and our services. Come talk to us, we will listen!
Atieh Group
Atieh Borna is member of Atieh Group
 talent box
 talent box
 talent box
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So what is talent and why is talent management Important?

Talent and how we manage talent differs across sectors, industries and cultures. What we define as talent in one culture, industry and organisation may be different in another culture, industry and organisation.

There are many definitions for talent and talent management; however in Atieh Borna Negar we use the following definitions: 

consists of those individuals who can make a difference to the performance of an organisation either through immediate actions or through longer term impact.
Talent management

is the systematic attraction, identification, development, engagement and retention of individuals who are of particular value to an organisation, either because they have been selected as a ‘high potential’ for the future or because they are fulfilling a critical function within the organisation.
Talent management strategy

It is not enough for an organisation to only attract high potential individuals. The organization must also have the right environment to motivate, develop, manage and retain these individuals.

Therefore if an organisation wants to attract talent, it must first prepare a talent management strategy to ensure it has the right systems and processes in place to also be able to measure the return on its investment.
ABN seeks for qualified and interested people in assessment area. For more information please click here.